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Cloud Spectator – IdSurvey on top.

Cloud Spectator - an American qualified agency - has recently published its Top 10 Cloud IaaS Providers. The Cloud that hosts IdSurvey takes 1st place in Europe and 2nd place in North America, ahead of the main US players. A result that legitimize a Cloud model that...

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LAPS Policy Delphi research with IdSurvey

The Laboratory for Political and Social Analyses (LAPS, Laboratorio Analisi Politiche e Sociali – website: www.laps.unisi.it) is a centre of excellence for scholars interested in public opinion research, providing them the equipment and expertise to undertake...

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What MRS Impact 2017 taught us

We’ve just landed back to our home country after an amazing 2 days at the MRS Impact conference. Impact is the annual conference organized by the Market Research Society (MRS) in London to gather all key figures in the industry and to discuss this fascinating world...

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5 common typos that demotivate the respondent

Writing questions may seem an easy task but it really is important phase of your research: how you write questions may determine your survey success or failure. That’s why we want to list the 5 most common mistakes in surveys: note them down and stay away from them!...

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6 things to know before editing a survey

It happens even to the best of us: you tested your survey, you sent it to your customers and now you’re ready to collect your data. But all of a sudden you realize you forgot a question or one of your options is incorrect. What to do now? Is it correct to edit a live...

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A story of success from AEC

AEC was commissioned by Logan City Council with a Research Project for the 'Active Logan Participation Study'. To complete this project AEC decided to use IdSurvey software. This is one of the first surveys we did using IdSurvey and one which was in-fact scripted by...

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Matrix questions: 4 rules (+1) to make them effective

Matrix questions are commonly used in market research especially on web questionnaires. Why are they so popular? Because they’re easy to implement and data collection is fast and effective. Despite that, inappropriate use can vanish all advantages diminishing survey...

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Mixed-mode: 4 reasons to use it

Ask better questions, take advantage of right methodologies, use more effective techniques for your target. These are just some of many reasons that make the difference in market research. The goal is the same: increase response rate, that is to say complete as many...

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Brand loyalty: how and why

Increasing customers’ loyalty to a brand is the real deal for any entrepreneur today. In this article we talked about customer satisfaction but we want to stress it again: keeping a customer is 5 times more difficult than get it. For this reason brand loyalty can be...

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4 reasons to use Text Piping

Text Piping can help you designing more effective surveys and getting better results with specific questions. Are you curious to know how? Find it out in this article. What is text piping? Let’s imagine that Coca Cola wants to use a survey to know which type of soda...

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Traditional market research: still effective?

There are two schools of thought on market research: those who consider traditional research valid and those who consider it outdated. Some methodologies are about to fail without a doubt. That’s because consumers have deeply changed the way they purchase and markets...

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A good questionnaire: do’s and don’ts

Good visual impact, target on focus, good questions and good flow: designing an effective questionnaire depends on a lot of different factors and the error is just around the corner. In this article you’ll find a useful checklist of do’s and don’ts to avoid most...

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Randomization: increasing data quality

Everybody knows that questionnaire efficiency depends also on how and when you make questions. It’s been proved that respondent’s attention varies during questionnaire flow invalidating answers and questionnaire quality. Randomization is a very well known technique...

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