Follow these pointers in making a questionnaire for research that gets the results you want
When it comes to gathering data to create actionable goals or simply to gain a better understanding of a client base or group of people, creating an effective survey is the first important step. There’s more to making a questionnaire for research than just quickly thinking up a few questions and then setting out to get them answered. These three tips will get you started on designing your survey to maximize your research project’s results.
Do all the necessary prep work before you start
Before you even begin crafting your first questions, making a questionnaire for research requires that you engage in quite a bit of important preparatory work. Ensure that you have well-defined research goals so that you can accurately identify the information you need from your survey. Determine the target population to survey and decide on the type of survey you wish to use, such as web-based, telephone, or in-person interviews. Selecting the right software is essential. IdSurvey lets you choose between CATI, CAWI, and CAPI methodologies and provides you with interfaces and features that even non-experts can successfully start using right away.
Develop question wording, content, and format
Developing questions is an art unto itself, but broadly speaking, you should focus on the wording, content, and format of your questions when making a questionnaire for research. There are different types of questions, such as open-ended or closed. The format and flow of your survey is also important, so think about opening, middle, and concluding questions as well as how each question naturally leads into the next. IdSurvey offers you easy tools to build out your questions.
Consider survey design and implementation
As you start making a questionnaire for research, consider the look and feel of your survey. If respondents will be taking the survey online, think about the design elements and making the format easy to look at and follow. IdSurvey has a graphic interface that allows for creating appealing designs with ease. Think of how your interviewers need to interact with the survey software and how to facilitate their work as well.
Making a questionnaire for research can be a time-consuming process, but the initial investment is well worth the effort. A well-crafted survey is the foundation for producing high quality data and results.