Telephone interviews made easy with straightforward CATI survey methodology

Many of today’s leading businesses rely on computer-assisted telephone interviewing, or CATI, to gather valuable data that can help them get to know their customers better and build their brands. Universities and researchers can also use CATI in their work, collecting information to use in academic studies. The versatility of CATI survey methodology makes it easy to adapt to a variety of projects and circumstances.

1. Ease of use for operators

Excellent CATI survey methodology allows survey administrators to easily move through the interview process without needing a lot of technical training or skills. This lets the operator focus on the interviewee and on collecting accurate data. Features such as Click to Dial available with IdSurvey’s CATI software help operators reach interviewees with just a click, rather than having to spend precious time manually dialing. With the added feature of Predictive Dialing, which lets the switchboard automatically dial and then forward available respondents, efforts are optimized to save time and increase productivity.

2. Key administrative features make surveys a snap, 24 hours a day

IdSurvey’s CATI survey methodology is flexible, intuitive and versatile so that interviewers can conduct research surveys anytime, around the globe. The software includes smart time zone management for both the interviewers and the respondents. Project administrators can manage interviewers’ productivity through statistics and groups within the software, as well as set specific outcomes for each call. What’s more, there are management tools for both inbound and outbound calls. Key features such as these make telephone survey projects streamlined and efficient.

3. CATI survey methodology can adapt to specific needs

Effective CATI survey methodology should allow users to adapt its telephone interviewing tools to suit the project’s specific needs. With IdSurvey, users can combine features and options in useful ways. IdSurvey’s mixed mode option lets an interviewer initiate a survey by phone and then have the respondent complete it via web. Interviewers can access the software directly from a standard web browser, without the need for any special configuration or additional software. Appointments and notes can be added if necessary for follow-up.

CATI survey methodology should make your computer-assisted telephone interviewing efficient, streamlined, and easy, while delivering high-performance tools for collecting valuable data. IdSurvey knows what works and has included the tools that serious researchers need in its CATI software.

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