Text Piping can help you designing more effective surveys and getting better results with specific questions.

Are you curious to know how? Find it out in this article.

What is text piping?

Let’s imagine that Coca Cola wants to use a survey to know which type of soda their customers prefer. They can design questions like this:

  • Question 1: “Which soda is your favorite one?”
  • Answer 1: “Coke Zero”
  • Question 2: From 1 to 10 how would you rate soda you choose?

But question number 2 can be less vague if we insert in the text soda selected in Question 1:

  • Question 2: “In a scale from 1 to 10 how would you rate Coke Zero?

Text Piping is perfect for this: you can customize questions and answers according to information you already own or answers you get so that your survey looks dynamic and customized.

4 reasons to use Text Piping

Here’s 4 valid reasons to use text piping in your survey:

  1. Remove the unnecessary
    Text Piping keeps your survey simple and focused avoiding repetitions.
  2. Design targeted questions
    Clear and specific questions are the most effective (if you want to know more, read our article on the most effective questionnaire) because they catch the attention of the respondent.
  3. Focus on your goal
    With Text Piping you can use all data you may have collected before in previous surveys. You can target questions to a new goal with no change of direction.
  4. High quality results
    Why market research is so important? Because data and results you get are essential for your decisions. Text Piping improves your results as it improves quality of the survey.

IdSurvey and Text Piping

IdSurvey lets you easily and intuitively use Text Piping. All you have to do to display a database data is inserting it between curly brackets: for example, {name} will display respondent’s name.

In addition, it’s also really easy to display a previous answer or a specific data related to your respondent (as number of children, address…and more).

To sum up

Text Piping is a great tool to design great surveys, tailored to your goal and really effective. Try Text Piping with a demo of IdSurvey. If you have questions or feedback on this topic, leave a comment to this article and we’ll happily get back to you.

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