The importance of understanding the advantages and disadvantages of telephone interview surveys

When you need to conduct a survey for market research, one of your first crucial decisions will be which type of methodology to use. You can choose between web-based or in-person surveys, but traditional phone methods are still quite beneficial as well. Consider all the advantages and disadvantages of telephone interview surveys as you decide on your methodology. A CATI survey just might be the right solution for your market research project. With the right software, such as IdSurvey, you’ll have all the tools and support you need to gather effective and comprehensive research.

Advantages of phone-based interviewing

There are several reasons why researchers choose CATI interview methodology when they are looking at the advantages and disadvantages of telephone interview surveys. Here are just a few:

  • Research can be gathered quickly because phone interviews are immediate.
  • Most people have telephones, so you have an ample audience for gathering a representative sample.
  • A telephone interview has a personal touch, so it can lead to valuable brand-building benefits if the interviewer conducts the survey in a professional and skilled way.
  • Telephone interviewing can be quite cost effective as opposed to other methods such as in person.

Disadvantages of CATI methodology

Despite these positive benefits, there are a few drawbacks to consider when using the telephone to conduct your questionnaire. In terms of advantages and disadvantages of telephone interview surveys, here are some of the cons:

  • Sometimes telephone calls are perceived as telemarketing and thus negatively received by potential respondents.
  • It can be challenging to design an effective phone survey because the questions need to be short and precise for easy comprehension.
  • Timing must be carefully considered, both the time of day that the call is conducted as well as the length of the actual interview.

Making the decision

As you make your decision about which type of survey methodology to use, keep in mind as well that you have several different options for conducting your market research. For example, IdSurvey software allows mixed mode, so you can combine different methodologies in the same research project.

When considering the advantages and disadvantages of telephone interview surveys, you should understand that the software you choose is the key component in facilitating your project. When you choose the right survey software, all the other pieces of your project can easily fall into place.

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