How can you motivate your respondents to complete a survey? In today’s research there’s a lot of tricks to reach the goal: using company logos and progress bar are among those but just if you use them correctly.
In today’s article we analyze the good and the bad of using them.
Using your company logo: yes or no
When you’re using your company logo in a survey, you’re giving to that survey the prestige of your brand. That’s why it can motivate people to answer to questions when they see your brand in the interface of a web survey.
Is this situation valid for all surveys? Not at all. Let’s see why using logo can be good and why it can be bad:
Yes: it makes your questionnaire more reliable.
Example: imagine a survey with no logo and another survey with a recognizable logo of a company that the target is familiar with. Which of the two the respondent will be more inclined to complete? With no doubt the second one.
No: for some survey the logo can mislead target’s attention or even influence answers.
Example: your questionnaire is aimed to collect respondents preferences related to some products (of competitors too) that are really common in the market. In this scenario the logo can influence answers.
Using progress bar: yes or no
You have to think about progress bar as a mental coach constantly boosting your respondents will to complete the questionnaire. A lot of researches show that questionnaires where a progress bar is displayed collect higher response rate.
As for the logo also for the progress bar you always have to weight your final goal. Here are pros and cons to keep in mind:
Yes: progress bar encourages respondents to complete the questionnaire taking advantage of that good feeling we all get when we know we can complete a task in a short amount of time.
No: if you use it in a really long questionnaire, it can be counterproductive. A bar that is progressing really slowly after a lot questions answered can lead the respondent to abandon the survey.
IdSurvey for your customized surveys with company logo and progress bar
Do I display the logo or not? Do I display the progress bar or not?
These are reasonable questions that don’t have a definitive answer, as said above. All depends on your goals.
IdSurvey give you the opportunity to customize the look of your survey with logo and progress bar with a simple and intuitive tool.
…And even more: you can decide if to correct previous answers, display respondents name and much more: the goal is to provide you with the best software to design effective market research surveys.