We’ve just landed back to our home country after an amazing 2 days at the MRS Impact conference.

Impact is the annual conference organized by the Market Research Society (MRS) in London to gather all key figures in the industry and to discuss this fascinating world which is the Market Research industry.

It was our fist year joining the conference as Exhibitors and it was an amazing experience for us to learn more on what is going around in MR. The conferenced was opened on day 1 by inspiring speech of Jane Frost, Chief Executive Officer at MRS, a woman who inspires other women to make an impact. And this was one of the main themes of the conference and – for the first time this year – 50% of the speakers were woman.

From Nicola Mendelsohn (Vice President EMEA at Facebook) to Caitlin Moran (The Times columnist and best-selling author) and Dr Hannah Fry (Academic and Author), we had the chance to listen to so many inspiring speeches that will – for sure – change our approach too to the industry.

It was also discussed how Market Research will change in following years. It will probably become faster, more fluid and flexible and, in this scenario, we will keep doing what we did up to now: providing a powerful and fast tool to let researcher do their job at their best.

We want to thank everyone we had the pleasure to meet. Can’t wait to put all the inspirations we “stole” from Impact to work in future IdSurvey development!

IMPACT 2017: https://www.research-live.com/industry/impact2017

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