Top features of the best online survey tools

Top features of the best online survey tools

Finding the best online survey tools is an important key to getting actionable results In today’s competitive marketplace, gathering data is essential for growing your business. For researchers, institutions, and universities, the best online survey tools are...
Mixed-mode: 4 reasons to use it

Mixed-mode: 4 reasons to use it

Ask better questions, take advantage of right methodologies, use more effective techniques for your target. These are just some of many reasons that make the difference in market research. The goal is the same: increase response rate, that is to say complete as many...
Maximize your mobile survey performance

Maximize your mobile survey performance

“Mobile first!” Up until a few years ago, any software was designed first for PC and then adapted to smartphones and tablets. But this method hid more than a pitfall for two main reasons: smartphone screen is much smaller than PC and the only input device is…the...
Survey methods CAPI

Survey methods CAPI

CAPI methodology (Computer-Assisted Personal Interviewing) is an interviewing technique where the respondent or the interviewer use a computer or a mobile device to answer to the questionnaire. It’s similar to CATI methodology (Computer-Assisted Telephone...